Our guide-book says this about Santa Marta (photos): “The city’s glory days are long past, faded away under newer concrete buildings and a somewhat seedy reputation. That said, Santa Marta is not without its charms.” This town of 400,000 sits on the Caribbean coast near the border with Venezuela. It attracts Colombian families looking for a weekend beach escape. They come to Santa Marta and to El Rodadero just to the west. Santa Marta sits on a part of the coastline that juts out to the north giving it a west-facing beach.